… and regular client Sungard Availability Services did just that at The Cloud Expo Exhibition and Conference at ExCeL this year with their “Tame the Bear” campaign.
Focused on how difficult, unpredictable and risky hybrid IT can be manage, using a Bear as a metaphor, Sungard had developed a marketing campaign to demonstrate how they could help clients “Tame the Bear”. We always get excited when we have a great campaign and impactful graphics to play with so we set about designing a stand which would bring this press and media campaign into the exhibition environment. Our resulting stand design embodied Sungard’s trademark dramatic logo angles in full 3D combining brand imagery with feature a bear fur textured graphic wall. To this we added halo LED lighting, 3D edge lit logos, floor graphics and a full height tension fabric lightbox with stunning results. The chosen on stand interaction was a crane grabber making obtaining an incentive giveaway a little more of a challenge. All in all great ingredients for a successful show.